Lisa Occhino

If you haven’t yet gotten much further than “create a TikTok account and hope something eventually goes viral,” don’t worry. We’ve got you covered with 13 essential marketing strategies for bands.

If you’re a DJ who is serious about booking gigs, an electronic press kit (EPK) is crucial for your career development.

Whether you’re eyeing press coverage, securing your next gig, or ready to pitch to labels, your press kit serves as a dynamic tool for every stage of your career.

An electronic press kit, or EPK, is essentially an online portfolio for musicians. It’s where event bookers check out your performance history, and the media’s first stop to gather promotional material.

Wondering if your artist bio link could be doing a better job of driving clicks, streams, and sales? Make sure you’re not missing any of these five key ingredients.

A music landing page is an essential touchpoint in any music marketing campaign.

Linkfire’s new email capture feature is one of the easiest ways to grow your email list, and makes it a no-brainer for your fans to sign up. Turn your fans into superfans with these email marketing tips and best practices.

Let’s take the monotony out of music marketing. Here’s how the pros automate their release campaigns, eliminate repetitive tasks, and reclaim their time.

When you know which of your smart link traffic sources are performing best, you can use that data to improve your music marketing strategy, learn more about your fans, and optimize your ad budget.

If you’re promoting your music online, smart links are a must.

If you’re planning to put out new music anytime in the next year, now is the perfect time for a back catalog campaign. Here’s how to give your old songs new life.

Smart links do all the heavy lifting for your music marketing, so you can refocus your time and energy on what matters most to you. Read on to learn about the seven types of smart links and how to create them.

With so many ways to promote your music online — and only so many hours in the day — how do you decide which platforms are worth your time and energy?

With your marketing plan as your north star, you’ll find it much easier to take concrete, meaningful steps toward your music career goals.

Between social distancing requirements, stay-at-home orders, and no real idea of when live performances will become a viable source of income again, it’s never been more important to turn to online solutions for fan engagement and revenue.