Lisa Occhino

Wondering if your artist bio link could be doing a better job of driving clicks, streams, and sales? Make sure you’re not missing any of these five key ingredients.

A music landing page is an essential touchpoint in any music marketing campaign.

Linkfire’s new email capture feature is one of the easiest ways to grow your email list, and makes it a no-brainer for your fans to sign up. Turn your fans into superfans with these email marketing tips and best practices.

Let’s take the monotony out of music marketing. Here’s how the pros automate their release campaigns, eliminate repetitive tasks, and reclaim their time.

When you know which of your smart link traffic sources are performing best, you can use that data to improve your music marketing strategy, learn more about your fans, and optimize your ad budget.

If you’re promoting your music online, smart links are a must.

If you’re planning to put out new music anytime in the next year, now is the perfect time for a back catalog campaign. Here’s how to give your old songs new life.

Smart links do all the heavy lifting for your music marketing, so you can refocus your time and energy on what matters most to you. Read on to learn about the seven types of smart links and how to create them.

With so many ways to promote your music online — and only so many hours in the day — how do you decide which platforms are worth your time and energy?

With your marketing plan as your north star, you’ll find it much easier to take concrete, meaningful steps toward your music career goals.

Between social distancing requirements, stay-at-home orders, and no real idea of when live performances will become a viable source of income again, it’s never been more important to turn to online solutions for fan engagement and revenue.

As we’re sure you’ve heard countless times over the last several years, the chances of making a living solely off of streaming income are slim to none. But does that mean that making your music available on streaming services is pointless? Far from it.

Stream counts are a big indicator of success on Spotify, but there’s another factor that plays an enormous role: the number of times your tracks have been added to playlists.

If there’s all this streaming money out there, why does it seem like it’s not ending up in artists’ pockets? We’ll get into more specifics below, but the simple answer for now is that everyone — especially the major labels — wants a piece of the pie. By the time it trickles all the way down to the artist, the slice that’s left is usually shockingly small.

There are so many options for musicians and bands to host music online nowadays. You don’t need to upload your music to every website out there, but it’s a good idea to explore your options and pick a couple that make the most sense for your needs as an artist.