Lisa Occhino

If there’s all this streaming money out there, why does it seem like it’s not ending up in artists’ pockets? We’ll get into more specifics below, but the simple answer for now is that everyone — especially the major labels — wants a piece of the pie. By the time it trickles all the way down to the artist, the slice that’s left is usually shockingly small.

Learn how to get your music featured on Spotify playlists with this comprehensive guide. Unlock key strategies and tips to boost your streaming numbers and dramatically grow your fanbase.

Search engine optimization (SEO) is a powerful tool that can help you get discovered organically and book more gigs.

If you haven’t yet gotten much further than “create a TikTok account and hope something eventually goes viral,” don’t worry. We’ve got you covered with 13 essential marketing strategies for bands.

There’s no arguing that people love and depend on playlists for music discovery. With over 4 billion of them on Spotify alone — including thousands of editorial playlists — you have a great opportunity as an artist to connect with niche audiences who will truly dig your music and want to support you.

If you’re a DJ who is serious about booking gigs, an electronic press kit (EPK) is crucial for your career development.

Whether you’re eyeing press coverage, securing your next gig, or ready to pitch to labels, your press kit serves as a dynamic tool for every stage of your career.

An electronic press kit, or EPK, is essentially an online portfolio for musicians. It’s where event bookers check out your performance history, and the media’s first stop to gather promotional material.

Wondering if your artist bio link could be doing a better job of driving clicks, streams, and sales? Make sure you’re not missing any of these five key ingredients.

A music landing page is an essential touchpoint in any music marketing campaign.

Linkfire’s new email capture feature is one of the easiest ways to grow your email list, and makes it a no-brainer for your fans to sign up. Turn your fans into superfans with these email marketing tips and best practices.

Let’s take the monotony out of music marketing. Here’s how the pros automate their release campaigns, eliminate repetitive tasks, and reclaim their time.

When you know which of your smart link traffic sources are performing best, you can use that data to improve your music marketing strategy, learn more about your fans, and optimize your ad budget.

If you’re promoting your music online, smart links are a must.

If you’re planning to put out new music anytime in the next year, now is the perfect time for a back catalog campaign. Here’s how to give your old songs new life.